To be honest, I think the headline is feeding the flames a bit by calling it a PR disaster. But the question is this: has the Internet community been overwhelmed by whiners, complainers and trolls?
Perhaps there's just as many or more people that are happy about getting some free music in their iTunes account. Those stories don't get such clickable* headlines as the one above.
On the other hand, maybe it was just a bad choice of delivery:
So, just dropping the free album into everyone's iTunes account is a bad way to do it. Next time (if there is one), just give everyone the option to accept the offer? Anyway, now there's a nifty tool from Apple to remove the offending album. Isn't technology fun???
* The spell checker doesn't like this word ... is it legit or did I just make up a new word?
* The spell checker doesn't like this word ... is it legit or did I just make up a new word?